Chelsea Homeopathy Branding Project

Chelsea Homeopathy

Chelsea is a well known and highly qualified professional homeopathist based in Leigh on Sea in Essex. She first approached Atom Creative Media to help her to rebrand her business, as she felt that the existing logo was looking a little dated. However, since there were elements of the original design that she – and her clients – continued to enjoy, it was important to Chelsea that the core look and feel of the overall brand remained largely intact.

This project was all about bringing Chelsea’s brand forward into a more contemporary space, as well as infusing some positive emotional context and meaning to it.

The Brief

During our first meeting, Chelsea told us how much she loves Japanese and Scandinavian design styles and principles – specifically in the natural beauty that can be found in simplicity and minimalism. This gave us a solid starting point to begin our research.

Japanese Design

Researching this area was one of the most fun and interesting parts of the project. We learned of the principles of ma, which represents void space. Within this void space we are gifted the opportunity to contemplate and to reflect – to be comfortable with silence, and thankful for a moment of peace. If you look for it, ma can be seen everywhere – even in the Japanese flag itself; the central red circle (representing the sun) is surrounded by this contemplative void space.

We also learned of sabi, which represents the beauty that can be found in asymmetry, imperfection and randomness. Sabi allows us to be surprised, and take delight in unpredictability. We created a mood board to help keep the ideals and objectives of the design direction on track.

Chelsea Homeopathy Branding Mood Board

Bringing Balance

We wanted to bring a sense of balance and elegance to the new logo, focusing on the positioning and spacing of key elements.

Chelsea Homeopathy Logo Balance
Chelsea Homeopathy Brand & Logo Mockups

Symbol Creation

We used the golden ratio to measure, map and create the petals of the symbol, as well as bring harmony to the complete design.

Chelsea Homeopathy Symbol Creation Using Golden Ratio

I used Atom Creative Media for a brand refresh and I can't recommend them enough. Alex was so relaxed and easy to work with and provided me with fantastic results. Atom really understood my needs and delivered on every level.

Chelsea Green | Chelsea Homeopathy

Chelsea Homeopathy Branding Project

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