An Industry-Busting Car Dealership with a Bold Difference
CCS were a provider of used vehicles and a broker of the sub prime finance market.
The original Credit Car Sales brand was low-end and quite dated – our planned objective was to bring the public facing company forward into a more current arena, with clean designs and flat styles.
At its peak, CCS was a pioneering contender in the car finance market, and we felt that this should be reflected in its visual identity. This objective was achieved with a new icon-based logo, a new responsive website, updated marketing materials such as HTML emails and printed media, and a Branding Guidelines booklet to help maintain consistency across the board.
Combining these brand new designs with on-page visual persuasion techniques and subtle user-flow encouragement, the overall conversion rate of visitors to the website was significantly increased.
Atom Creative Media was also pleased to have managed the Credit Car Sales PPC campaigns, successfully increasing the rate of exposure in search results, improving the click-through rate and reducing the cost per conversion.
Leads acquired through the website were sent directly to the CCS sales team’s lead management system, which was also set up, managed and maintained by us.