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GJS Change Management

GJS Change Management approached Atom Creative Media to provide them with a new brand and logo, having never formed any kind of solid visual identity in the time that they have been operating.

The symbol of a butterfly seemed like a natural way to go, however keeping in mind that a butterfly be an overly common or overused element for companies that promote growth and transition, care needed to be taken on this aspect.

Figuring the company name into the shape of the butterfly was the direction that was decided upon – and it paid off. The use of block colours and solid fills was also avoided, and the gradients and colour changes are a further nod towards the notion of transition and change.

GJS Change Management Logo Design & Branding