Age Concern Southend-on-Sea (ACSOS) are a small, independent Westcliff & Southend based charity who provide support, advice and services to the older community in the local and surrounding areas. We first met Claire – the charity’s Development Manager – at a networking event, where she told us that they were quite unhappy with their website at the time, which was unattractive, difficult to use, off-brand and not mobile friendly.
Due to the target audience of the Age Concern Southend charity, it was very important that the final design would be accessible, readable and easy too navigate for its visitors. We took advantage of the naturally high contrast between the existing brand’s colour palette, and combined this with a logical, structured site-map, versatile page layouts and a simple. consistent choice of font.